About Ashleigh McKenna
After first subscribing to sweetspot.ca to get to know her new city, Ashleigh McKenna now gets to help find the sweet stuff worth sharing as Editor and General Manager. Go behind the scenes from favourite manicure spots to product sneak peeks and more.
Joe Knows Beauty
girl about t.o. Toronto
(Mar.05.09)
Last night I was lucky enough to end my day with a launch party for the upcoming Joe Fresh Beauty line.
I know, first thing's first: When will the products be in stores and how much will they cost?
- On shelves mid-month (don't worry, we'll share the specifics when it hits)
- And amazingly, prices range from $4 to $8.
Yes, really.
It shouldn't come as a surprise since this is the line known for making a 20 stretch impossibly (and stylishly) far, but still - spending less than 10 bucks on anything in the collection is a pretty crazy excuse to play with your usual palette.
A sampling of the products (the lip glosses weren't sticky and the shadows slid on smoothly):
The Artist Group's David Goveia giving me and Kat a touch-up:
(I loved the violet liner and sheer pink gloss + the coffee gloss and retractable lip brush shown with Kat)
Even the artwork for the evening was appropriate:
Let's just say, we weren't the only ones excited to see this line - this isn't even half of the room:
Longer days, Sweetspot's trend guide and now this? It's no wonder spring is my favourite season. (Well technically, I'm happy with anything besides winter - but I still can't wait for these products to be in stores.)
So you tell me, will you be making room in your crowded makeup case for anything seen here?
(seriously, we've got comments now - just look down!)
If you'd love to know even more Joe, check out our runway snapshot from the last show:
-Ashleigh