London is an amazing city but it’s so easy to get caught in the flow of traffic and miss all the cool, behind-the-scenes shops that the locals go to. Here are the stores that avoid the tourist trap and create the quintessential London girl.
For your home…
Cath Kidston is an institution for British girls in the know; this store offers retro homewares with a decidedly chic twist. If you can’t squeeze a teapot ($60) into your luggage then buy some fabulous fabric to decorate your home (starts at $24 a metre).
For your love of a bargain…
Beyond Retro is the undisputed champ of vintage shops, and well worth the trek to find it. Sign Of The Times is the best place to find new or lightly used designer clothing and accessories at a fraction of the cost. This is where London’s socialites and fashion editors dispose of their last season wardrobe so there are big bargains to be found (but don’t tell anyone, it’s a local secret). (17 Elystan st. SW3 tel. 01144 207 589 4774)
For your joy of a jewel…
Butler & Wilson offers a quirky and cool alternative to the costume jewellery you played with as a kid. (Prices range from $20 - $400.)
For your ultimate London shop…
Every London girl has Luella in her wardrobe and it’s an essential stop before leaving. Girly dresses and skirts are hardened with a signature industrial zipper and charm – think Minnie Mouse in biker boots. (Prices range from $30 - $1000.)
