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Kiss and tell? Never. RSVP and tell on the other hand, that’s a different story. From fashion week to film festivals, we’re checking out some of the biggest events and sharing every up-to-the-minute detail.

Joe Fresh

lg fashion week spring 2010canada (Oct.22.09)   1 of 5   Next »




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If you follow fashion week, you'll know two of the week's biggest shows happened last night (and there were definitely the crowds to prove it!).

Maybe the biggest draw of the week, is Joe Fresh, the affordable clothing line (nothing on the runway was over $59) for Superstore that has catapulted Joe Mimran to celebrity status (even more so than his Club Monaco days). The show drew some pretty big TO names (Chris Bosh, Tie Domi and girlfriend Kelly Carlson all sat front row) and we have no doubts as to why.

Already one of our favourite brands, and by the looks of last night, we share even more company this year than the last. Despite the RSVP/Invite-only list, the line to get in was huge. We even overheard some girls saying how they snuck into the show because, " we are Joe Fresh fiends". Now, let me say (and girls, I am sure you'll agree) wasn't it worth it?

Theodora Richards opened the show by losing a shoe and prancing flirtatiously down the runway (yes Chris Bosh and friend, we saw you staring...), and closed it in the exact same fashion. The clothes were bright (lots of yellow) and made us yearn for a season past (if it even came at all). Chiffon added a romantic edge to everything, including the menswear (there was a sheer blazer) and we just couldn't help but fall in love with Joe all over again.

-Sam Speisman

See all of our SweetLife @ LG Fashion Week runway reports

Photos: George Pimentel Photography








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