Just like mom told us: Never judge a book by its cover… and never judge a toy store by its awning. We’d always assumed sweet toy selections were exclusive to big-box stores with eye-candy store fronts.
Open sesame. With its discrete beige awning and obscured store signage, La Jolie Boutique is easily missed, though the variety store sprawls over 5000 sq. ft. of real estate, over half of which is devoted to toys, crafts and other children accessories.
While most major toy brands are represented, owners Nick Beltecas and Mary Vacondio take particular pride in carrying high-quality brands like DJECO, Selecta, Haba, Ravensburger and Thinkfun – brands that you can't find in all toy stores (another perfect last minute birthday pit-stop). The boutique also offers hot picks for high-end party favours, a proven favourite for neighbourhood party-planning moms.
So let's take a trip down to Ali Baba’s cave of toys and let our little ones discover the hidden treasures La Jolie Boutique has to offer… who knows, we may just find a genie-in-a-bottle or magic carpet for Mom, too.
La Jolie Boutique
5623 Avenue du Parc
(between Bernard St. W and St. Viatur St. W.)
514-271-4343
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